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Online coaching software for fitness coachesCoach people.Not spreadsheets.

Ownit is the coaching platform with your own dashboard and AI assistance. You see who needs you today, build plans in minutes, and your clients train in an app that connects training and nutrition.

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  • 14-day free trial
  • GDPR Art. 28 DPA
  • English and German

What is Ownit for coaches?

Ownit is online coaching software for fitness coaches and personal trainers. Coaches work with their clients through a web dashboard: build training plans with an AI assistant, steer nutrition targets with adaptive expenditure, review check-ins, form-check videos and photos, and chat directly. Clients use the Ownit app on iOS and Android with Ownit Pro included. Plans are priced by the number of active clients.

You became a coach to change people. Not to build plans in spreadsheets, sort photos from WhatsApp and calculate macros by hand.

The dashboard

01 · Prioritise

Who needs you today?

New check-ins, waiting form checks, clients who have not trained for days, unread messages: the home screen sorts everything by what needs you now.

02 · Plan

Plans in minutes, not evenings.

Build plans from templates and your exercise library, or tell the AI assistant what should change. You review, apply, and your client has the new block in the app right away.

03 · Nutrition

Nutrition that keeps itself up to date.

Ownit calculates every client's real expenditure from weight and food. You get a suggestion for new targets and you decide. Nothing changes silently in the background.

04 · Understand

One client. Everything on one page.

Volume per muscle group, recovery (overall and per muscle), strength, weight, photos, measurements, check-ins and form-check videos. Plus AI analysis of progress, training and meals when you want a second opinion.

05 · Support

Close by, without being always on.

Chat one to one or in groups, send the weekly report as a PDF, and between your messages the AI coach answers your client's everyday questions with their real data.

Simplified view, sample data.

Features

Everything a coaching practice needs.

01 / 06

Invite by link

Invite clients by email. They download the app, accept and are connected to you.

02 / 06

Your own questionnaires

Build your onboarding questionnaire yourself and see the answers on the client's profile.

03 / 06

Review queue

Check-ins, photos and form checks land in one filtered queue until you have handled them.

04 / 06

Templates and exercises

Create plan templates, custom exercises, recipes and guides once and reuse them for every client.

05 / 06

Weekly report as PDF

A print-ready report per client and week, straight from the dashboard into the chat.

06 / 06

Retention in view

Analytics on engagement, retention and at-risk clients, before someone quietly drops off.

For your clients

One app instead of PDFs, spreadsheets and WhatsApp.

No patchwork of PDFs, spreadsheet apps and messengers. Your clients train, log food and talk to you in one app that works offline and understands training and nutrition together.

  • Ownit Pro included: AI coach, photo logging, import from seven apps
  • Your plans and targets appear in their app right away
  • Check-ins, form checks and chat in one place
  • On iOS and Android, in English and German
See the app
Getting started

Three steps to your first client.

  1. 01

    Request access

    Tell us briefly who you are and how you coach. You get your sign-up code and start a 14-day free trial.

  2. 02

    Invite clients

    Invite clients by email. They install Ownit, answer your questionnaire and are connected to you.

  3. 03

    Coach

    Assign plans and targets, review check-ins, chat. The dashboard shows you every day where you are needed.

Less adminCheck-ins, photos and form checks land in one queue instead of five chats.
Fewer drop-offsSee who has not trained for days before a break turns into a cancellation.
More value per clientYour clients get an AI coach and Ownit Pro on top of you, at no extra cost.
Pricing

Pay for clients, not for features.

Every plan has every feature. The only difference is your number of active clients, and Ownit Pro is included for each of them.

Starter

€29per month

Up to 10 active clients.

  • Coach dashboard with every feature
  • Training and nutrition planning with the AI assistant
  • Check-ins, form checks and chat
  • Ownit Pro for every client
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Recommended

Growth

€59per month

Up to 25 active clients.

  • Coach dashboard with every feature
  • Training and nutrition planning with the AI assistant
  • Check-ins, form checks and chat
  • Ownit Pro for every client
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Pro

€99per month

Unlimited active clients.

  • Coach dashboard with every feature
  • Training and nutrition planning with the AI assistant
  • Check-ins, form checks and chat
  • Ownit Pro for every client
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Every plan starts with 14 days free. Cancel any time.

FAQ

What coaches ask us.

What is Ownit for coaches?

Online coaching software for fitness coaches and personal trainers. You work with clients through a web dashboard with training and nutrition planning, AI assistance, check-ins, form checks and chat. Your clients use the Ownit app on iOS or Android.

What does Ownit cost my clients?

Nothing extra. Anyone you coach through Ownit gets Ownit Pro included, including the AI coach and photo food logging.

How do my clients get into the app?

You invite them by email from the dashboard. They install Ownit from the App Store or Google Play, accept the invitation and answer your onboarding questionnaire. Then you see their data in your dashboard.

Does the AI change my clients' targets on its own?

No. Ownit calculates expenditure adaptively and suggests new targets, but only what you confirm is applied. Plan changes from the AI assistant are also reviewed by you before they reach the client.

Can I use my own exercises, plans and questionnaires?

Yes. You create your own exercises, plan templates, recipes, guides and onboarding questionnaires and use them for as many clients as you like.

Can I use my own brand?

The app runs under the Ownit brand. Your clients see you in it as their coach: with your name, your plans, your targets and your messages.

Can I switch from another tool?

Yes. Your clients bring their training history from Hevy, Strong, Alpha Progression, FitNotes, Lyfta, Fitbod or JEFIT. You rebuild plans with templates or the AI assistant.

Is Ownit GDPR compliant?

Ownit processes client data as a processor under Art. 28 GDPR; the data processing agreement is available under DPA. The database is hosted in the EU. Details on service providers are in the privacy policy.

How do I get access?

We are onboarding coaches step by step. Request access by email, you receive a sign-up code and can test for 14 days free of charge.

Coach more. Manage less.

Request access and test Ownit for 14 days with your real clients.

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Ownit for coaches: online coaching software with AI